A logo in the present is more than only a drawing, picture , or an inscription, but an color selection. An contemporary logo is made up of graphic symbols with an inscription. the font used for the inscription as well as its colors used in the design are unique and reflect the values and character of the brand or person who is representing the brand.
Logo Functions
The logo could have two dimensions (flat) and three-dimensional by using a gradient as well as three-dimensional elements. It can also be straightforward and useful by its complexity. simple in writing, or complicated by handwriting and complex images. These types of logos are typically used by individuals or businesses that are creative. If you decide to go with the text on the logo as well as the text that is accompanied by an image (emblem) In most instances, the decision is for the latter option. Emblems allow you to show more of the purpose that the person who owns the logo is pursuing.
Contemporary trends for logos, the need to have a more contemporary, uncluttered style, in contrast to the retro and 1990s style – minimalism wins.
Description of each color trend color
Let’s get started with the description of the latest traditional colors or classic color combinations using a mix of white and black. The combination was popular earlier, it’s trendy today and will remain popular for a long time to in the future. Alongside the custom of writing with writing in black on white pages reading newspaper articles with text that are black and white – this combo often aids in expressing the brand’s values by using a logo in a simple and easy way, yet also very clearly.
Brush strokes on a background with pastel colors (like watercolor illustrations) The purple, lilac and light orange colors are the predominant colors. It is a color scheme is perfect for creative studios, as for interior design firms.
In addition, it is worth mentioning three fashionable colors that designers of the present prefer in 2022:
Last year’s top performer in”polls” last year “polls” – gray, which is a sign of reliability and stability The gray color doesn’t make the logo look dull or faded. Gray color could be a symbol of power, silver, and metal and power, which is important for companies that focus on luxurious goods or that employ silver or metals. The gray color in logos is compatible with white. Gray shades are common in logos: dark gray and light gray (it is sometimes referred to as deep gray>> too).
Bright yellow signifies stability, hope, and optimism. The yellow color represents the Sun shining brightly dawning. This color is the hallmark of innovative amazing, bold and innovative companiesand, consequently it appears in logos of these businesses. Apart from being a pleasing color logos that have the yellow color is a draw for the attention of viewers. A lot of times, yellow is combined with red, black, and black colors.
Purple (with blue tint) conveys energy dynamic, bravery, and imagination on one hand and calmness mystery and mystery on the other hand. Businesses that utilize this color in their logos are innovative and often work in the realm of art. Numerous mobile operators, as well as food producers with high-quality products employ the blue and violet color for their corporate logos.
Classic colors
Snow white color
Pure white color signifies harmony, simplicity and pure. White is often used in fonts for lettering or as background. The white color is often employed by businesses operating in the fields of IT transportation, charity, and information technology. It is important to note it is that white color doesn’t cause an appetite, so it is not so popular in the restaurant industry and in the industry of fast-food. Its white color on logos contrasts well (besides the black color, which was discussed at the start of the discussion) with purple and red colors.
Pink color
Light, delicate and delicate These qualities of pink communicate the simple and optimistic mood in the design. It’s definitely not associated with businesses that believe they are bold and aggressive when it comes to business, however, it is ideal for businesses that are characterized by ease and comfort. Wedding salons, marriage agencies as well as flower and accessory stores and fragrance brands, products for children confectionery, youth, or clothing that is branded – light pink, when combined with black and white colors is perfect for companies working in these industries. The most effective alternatives for pink is a vibrant raspberry shade. It is a combination of the qualities of pink, however when paired with white, an appealing and vibrant option to the logo can be achieved.
Deep blue color
Harmony, stability, optimism. Also, dynamics, speed These are the primary characteristics of the deep blue color that is used in the logo. It is often the case that this color is picked by big corporationsbecause it’s because of this dark blue color that you can show manufacturing capability and the ability to believe in the brand. This color is great for IT and financial institutions. firms.
Sand color
All the time the sand color has always been and will continue to be a connection to beach sand. This also means peace, warmth, and comfort. Sand color could appear grayish or cold. hue. The color could also be the appearance of a golden, warmer color. In both instances the logo will possess the qualities listed above. A warmer shade can have many more uses. The cool sand color is well-known within the Scandinavian style because it’s similar to color of earth. it could be linked to companies that are focused on nature-based materials (in design or construction). Sand color is most appealing when combined with white, red or blue.
Let’s look at non-standard colors or shades. These are also worthy of consideration when selecting the color to design a logo. They can make the logo more intriguing, communicating something that isn’t conveyed by the standard color palette. colors or shades.
The color green color Shade “Basil”
Green color that is used in this color represents the closeness to the natural world, products from nature and raw materials used in the production process Also, it represents the harmony, health, and harmony. This shade is appropriate for logos of businesses associated with healthcare as well as healthy eating and green technology. It is also frequently used by organizations that collaborate with nature, such as animals protection groups, zoos and botanical gardens National parks, and commercial green areas.
Color: Cold Blue color in the shade “Ice”
This color symbolizes calmness and peace, however at the same time , it is required to achieve an height. This is why it’s perfect for businesses that sell products and services.
Lilac color shade “Dahlia”
Bright, energetic, and impulsive These are the primary characteristics for this hue. The same attributes are transferred to logos that utilize this shade.
Color shade “Coffee” Brown color Shade “Coffee”
This shade is more warm than the brown color. It is a symbol of warmth, comfort and ambiance. It’s only natural to assume that the same characteristics are reflected in coffee-colored logos. It is a sphere of usage for businesses working in the area of home textilesand interior design, and home furnishings.
Red color shade “Poinciana
Bright, bold mildly aggressive, very passionate and lively. This color is a blend of all the characteristics of the pink and red colors and is sure to be the perfect accent for any logo of a vibrant modern and active company , in conjunction with black or white.
Conclusion
Therefore, the selection to choose a color of the emblem (although it appears easy) isn’t an easy one. It must reflect the fundamental values of the business and its commitment to values, harmony and honesty. We hope the following colors and shades can help you stay “in trend” not only this year, but in the years to come.