As a business owner, it is important to know the different types of sticker materials that are available to you in order to properly label your products. The wrong type of material can not only look bad, but it can also be damaging to the product itself.
But how are you meant to decide? Glitter stickers or metallic stickers? Vinyl-based labels or custom paper stickers? A white base or a holographic base? We are here to help you out and explain why finding the right material matters and how to find the right fit for your brand:
- The right material can make your product look more high-end
With the right sticker material, you can give your product an air of sophistication and high-end appeal. Certain materials can make your product look expensive, while others give it a premium look or simply mirror the high quality of your brand, helping to boost its image in the process.
If you want to create an artisan look, paper is ideal for you as it has a handcrafted look. For metallic or sparkly product labels, get custom vinyl stickers. These are not only available in different colors, they also have different effects, which are just perfect for creating an eye-catching design.
- It can help you to save on costs in the long run
Every investment comes at a cost. However, stickers and labels are actually among the most affordable marketing tools. Now, ordering hundreds of custom stickers still comes at a price, but it is much lower and will pay off.
When you use stickers, you do not have to pay to get your actual products and packaging custom printed. And when you invest in high-quality materials, your stickers will last longer, saving you money in the long run.
- It can complement your product and branding
Different sticker materials can also help to complement your product and branding. And custom sticker printing is the perfect way to find a product that really suits your brand. For example, if you have an eco-friendly product, using biodegradable sticker material is a great way to send the message that your brand is environmentally conscious.
Conversely, if you have a product that’s meant to be durable and will be used outdoors or in industrial environments, using a tough and durable sticker material can help reinforce that message.
- It can give your customers peace of mind
When customers see labeled products, it instills a sense of trust and confidence in your brand. It is because we expect such branding from larger businesses that have a certain social standing and credibility.
When a smaller business or a startup uses the same trust signals – high-quality labels and custom stickers, logos and business information – consumers feel more confident in your brand. They’ll know that you care about quality and that you’re invested in making sure your products are properly labeled. As a result, they’ll be more likely to buy from you again in the future.
So if you’re looking to label your products, be sure to choose the right sticker material. Your product, brand, and customers will thank you for it. Do you have more tips and tricks for finding the right sticker material we should include? Let us know in the comments.