The Reasons to Consider Influencer Marketing For Your Startup

December 13 // 0 Comments

If you’re a new business you’ll need to make sure that your marketing plan is one that will make an impact immediately with a small budget. I’m sure you’ve looked at a variety of methods of marketing using social media and, if you’re currently following this blog, you most likely, you’ve considered working with social media influencers. Continue reading to find out the reasons why this kind of campaign is perfect for your startup.

The advantages of influencer marketing

Influencer marketing isn’t an old thing. Companies, from large to small have been benefiting from this for years and we’ve seen the majority of marketing budgets going to these types of campaigns. In particular, companies have seen a remarkable return on investment as evidenced by influencer marketing campaigns costing relatively affordable, yet yielding impressive outcomes. Here are some of the major advantages that your startup might reap by engaging with influencers:

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1. Enhance brand awareness

One of the most significant advantages to influencer marketing can be the possibility to raise awareness about brands. This is often the goal of start-ups and influencers can assist in achieving this objective. Through collaboration with a variety of micro and nano influencers your company’s brand and product can be marketed to various groups in various categories and locations of your choice.

2. Create more content

The creation of content requires investment in time and effort. When you work with influencers to create content, you can profit by a significant growth in the number of new content as well as resharing previously published content. Because it is the profession of an influencer generally, you can expect quality content to be produced and distributed to publish on your business’s social media sites. Particularly, when it comes to newer platforms like TikTok that you may not have any content on already, working with TikTok creators could be a great starting point.

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3. Get in touch with a larger public

If you’ve not noticed it, we highly suggest working with micro and nano influencers to start a business. This way an even larger audience is accessible by choosing influencers from different areas, where the content will be shown to a wide range of people.

4. Directly directly to the target audience

Before you begin your campaign, it is crucial that you’ve established your goals and identified the branding’s target audience. In this regard it is possible to search for influencers who have an audience that is closely aligned with the target audience of your brand. By doing this, you will be able to reach an audience of people who are likely to be attracted to your product. For example, if your brand is targeting a gaming audience, then you could consider working with Twitch streamers to do so.

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5. Create trust and build loyalty

Partnering with influencers helps build trust and brand loyalty. If you choose to have long-term partnerships, your customers will witness your brand being advertised by their favorite influencers. The trust they place in the influencer will later take effect on how they present your brand after they have gotten familiar with the content that comes from that influencer.

Ideas for content

You’ve probably seen an array of promotional posts across social platforms and you’re trying to choose the most effective for your company. Instagram is often regarded as the main platform for influencers as it has 70% of companies making use of Instagram to conduct influencer advertising campaigns due to its visual nature.

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Instagram influencers are able to participate in a variety of promotional content concepts like giveaways, unboxings, contests as well as tutorials, reviews and unboxings just to mention a few. These are the social media channels you could think about for content that you want to post on:

* Posts – the primary media format that is used on Instagram usually used to post highly attractive images and videos that stay on an influencer’s page for an indefinite period of time.

* Stories are available for just 24 hours and are generally cheaper than. They are often viewed as an alternative to a more ‘forced’ type of advertising, often employing CTA’s.

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* IG Live – generally used to create authentic content. Influencers conduct Q&As, live unboxings, as well as first impressions.

* IGTV is used for longer-length video content. There are reviews that need in-depth explanations and tutorials as well as demonstrations.

* Reels is the most recent feature of Instagram. It is directly competing with TikTok which offers video clips of before and after photos and quick step-by-step recipes etc.

With these various types of media, influencers can help to meet your goals for business with the kind of content they post. For instance, if you are an online retailer, you could choose to give influencers an offer code for discounts which they receive a percentage of the purchase. This will allow them to publish all kinds of content, and then include the discount code within a caption, urging their followers to utilize the coupon code to save cash back on their purchase.

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Finding influencers

If you’re ready to locate influencers to start with your first marketing campaign, we suggest you check out Heepsy. An influencer marketing platform is an excellent way to make sure that you’re searching for influencers with an audience that is similar to your brand’s. There are filters that you can utilize to narrow your search and ensure that you’re able to get your desired public.

You can then analyze influencer profiles to determine their demographics, interests as well as authenticity metrics. This is an essential measure to ensure that you’re not marketing to a group of people who are not interested in your products or even an untrue audience.

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You’ll need to take advantage of the “lists” feature that Heepsy offers. After you’ve found some influencers whom you’re looking to collaborate with you’ll be able to create an agenda for the campaign to evaluate their performance side-by-side. It’s also great that you can have multiple campaigns in place at the same time and keep your information organized all in one spot.

What to watch out for

In analyzing influencer profiles there are some crucial aspects to keep in mind and that’s why it’s so beneficial to utilize the influencer marketing platform. The number of people following isn’t the most important aspect to consider here. Instead, you should focus on the engagement rate, as well as other metrics.

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A significant engagement rate like you can see below, suggests that followers of the influencer are engaged with their posts because of their interest in the content that is posted. This can increase conversion rates.

It’s not difficult to believe the assumption that an influencer is a great fit since they are a part of your target audience demographic. But this doesn’t suggest that followers are too. Find out their location of audience and age range, gender and other interests they have. For example, an influencer who is 21 and lives in the US might actually be a target audience who are 35-45 years old and are residing in Spain!

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I hope that by the time you get here, a few of your first questions about influencer marketing have been addressed. It’s really simple. To make sure that you’re creating the most successful campaign, you’ll need to be aware of your objectives and conduct some study. The use of social media is increasing over the next decade and, with it, the increase in influencer marketing. Therefore, we suggest that you start your first campaign earlier rather than later!