With the overflow of data drifting everyone’s attention in different directions, it is hard to advertise to a large swath of individuals at the exact same time as what was possible in the past before the internet was in virtually everyone’s home.
Brand awareness continues to be pumped up in social media portals like Twitter and Instagram, with product places in Netflix shows and video ads popping in between Youtube videos.
But even these technological behemoths have taken advantage of more traditional forms of marketing materials, such as out-of-home advertising, when introducing new features and products.
Why might that be the case if they could already handle their own advertising internally if they wanted to? One of the reasons is that they clearly want to spread the word outside discussing their brand in public settings.
Out-of-home is still one of the most enduring forms of advertising that includes the usage of billboards that are displayed in and out of airports, shopping centers, transit vehicles, and public streets.
According to information compiled by the American Public Transit Association (APTA), transit advertising reaches up to 83% of commuters on weekdays and 69% of commuters on the weekends.
Now let’s look at some of the many ways that you can gain eye-level exposure through bus shelter advertising.
Billboards on Wheels
As a form of transit advertising, bus advertising is like having billboards on wheels, aiming to catch customers outdoors when they are not at home or with their eyeballs glued to their cell phones.
Bus advertising is a type of out-of-home advertising that combines public transportation with an appropriate message from your organization in the form of signage. Transit advertising can be advertisements that are strategically placed on the sides of taxis, trains, train platforms, buses, bus stations, bus platforms, subway cars, and subway stations.
Reasons to Use Bus Ads
Bus advertising is a direct and easy-to-understand format for reaching potential customers with some of the benefits of buses, including:
- There is a wide variety of ad sizes, locations, and audiences that can be reached.
- The ads aren’t able to be turned off like digital ads on computers and television and radio ads.
- Transit advertising reaches drivers and passengers no matter what radio stations they happen to be playing.
Many of the industries that are appropriate to those traveling on public transit and can catch their attention are fashion companies, hospitality services, hotels, restaurants, upcoming events, concert halls, theaters, movies, and lifestyle brands.
External ads are still within the reading range of passing cars, pedestrians, and bus riders for more extended periods when at stop lights at bus stops.
Effectiveness of Bus Ads
Bus shelter advertising can effectively reach both men and women of varying age groups and cultural backgrounds. There is no way around these ads because they are a part of the environment in which they have been implemented into.
Bright and colorful designs with short and catchy text are extremely important for bus shelter advertisements to compete for eyes against all of the other stimuli that are available to be glanced at outdoors.
Make a lasting impression that is imprinted in people’s attention spans so that it stays in their memories and can prompt them to take action in their spare time.
Bus Shelter Branding
Using bus shelters as surfaces to promote your company’s products or services puts your message in front of thousands of potential consumers. They can attract the undivided attention of people waiting for the bus, people that are briefly passing by in automobiles, and pedestrians leisurely walking past the shelters and taking in the sights of the neighborhood.
Start the process of bus shelter branding by researching and understanding your audience in ways that are better, to put ads in spots that can help your brand get noticed and be seen naturally in the best possible way from an eye level.
One misconception that continues to be a common occurrence when it comes to bus shelter advertising is that it is only designed to connect with people that ride the bus. In all reality, However, bus shelter advertising also works double duty as a mini-billboard to attract the attention of juggers and passersby strolling on the sidewalk along with vehicles driving past bus shelters.
Bus shelter advertising is excellent for targeting local audiences that live, work, visit, and commute in close proximity to these ads without any uncertainty involved in those being geographically marketed to.
Bus stop ads are also simple to customize to fit in with these visual attributes of the regions that they exist in to make them even more relevant.
Don’t be one of those companies that overlook the economically sound advertising opportunities that can take place on the space available on bus benches. The frontal area of a bus bench has plenty of room to become the home to a rectangular advertisement that is big enough for pedestrians, bus passengers, and drivers to read when passing by.